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Wednesday, April 19, 2006

The Digital Being !

What does all the talk about digital convergence mean to the consumer?

We all know that in a matter of years, if not months, there will be a myriad ways of accessing (and delivering) voice, video and data. However, will this change what we watch, listen or read especially in terms of media and entertainment? The answer is yes!

We are already seeing a change. The more affluent societies are spending more time and money on the Internet. What started off as a maverick and largely illegal activity, file sharing or peer-to-peer computing has given birth to one of the fastest growing segments of digital world – music downloads.

It is almost certain that, in a few years, conventional linear TV will give way to on-demand service. There may be different platforms like digital cable, DTH, IPTV, mobile TV and Digital Terrestrial TV – each offering a differentiated version of customisation.

Personal /Network video recorders like TiVo and place shifters like Slingbox will become standard. In 10 years, analogue TV would disappear and almost all broadcast will be in High-defintion mode.

There will be much more interactivity as broadband penetration increases. Going forward there will be multiple variants of programming. Like mobisodes, one will also see fresh programming created for different screen sizes and viewing.

Blogging,Vlogging (video blogging) and personal multimedia services are some of the areas which will redefine media and entertainment in the next decade.

The challenge is to be able to harness the rich tradition of existing media with technology and engage audiences of the new age. The next round of applause will be virtual!

Original Article

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